Ford does not publish one official public census of current truck owners. The available evidence instead combines U.S. sales flows, plant production, electrified-vehicle transactions and global commercial-ecosystem measures, so each figure below identifies its period, geography and scope.
Key Ford Truck Owner Statistics
The most useful headline figures are:
- 121,354 Ford trucks were sold in the United States in May 2025, up 11.2% from May 2024.
- 528,696 Ford trucks were sold in the United States from January through May 2025, up 14.9% year over year.
- F-Series sales reached 342,971 U.S. vehicles from January through May 2025, up 19.5% from the same period in 2024.
- F-Series sales were 79,817 U.S. vehicles in May 2025, up 14.9% year over year.
- Ford said F-Series was America’s best-selling truck for the 48th consecutive year in 2024 in the United States.
- Ford produced 568,823 F-150 and Super Duty units in 2023 across the production table cited.
- Ranger sales reached 28,238 U.S. vehicles from January through May 2025, up 157.9% year over year.
- Maverick sales reached 73,706 U.S. vehicles from January through May 2025, up 13.8% year over year.
- Maverick sales were 20,183 U.S. vehicles in April 2025, up 67.1% from April 2024.
- F-150 Lightning sales reached 10,829 U.S. vehicles from January through May 2025, down 17.3% year over year.
- Ford sold 131,255 electrified vehicles in the United States from January through May 2025, up 18.0% year over year.
- Ford sold 97,123 hybrid vehicles in the United States from January through May 2025, up 31.2% year over year.
- Ford sold 16,757 E-Series vehicles in the United States from January through May 2025, down 0.9% year over year.
- Ford sold 62,139 Transit vehicles in the United States from January through May 2025, down 8.8% year over year.
- Ford reported nearly 650,000 paid Ford Pro software subscribers globally in 2024, up 27% year over year.
- Ford reported about 5.2 million connected commercial vehicles in operation globally in 2024, more than 40% above approximately 2022.
Contents
- Key Ford Truck Owner Statistics
- Ford Truck Sales Statistics: U.S. Scale and Recent Trends
- F-Series Owner-Base Signals from Sales and Production
- Ranger and Maverick Owner Growth Data
- Electric and Hybrid Ford Truck Adoption Statistics
- Ford Work-Truck, Van and Fleet Ecosystem Statistics
- What Ford Truck Sales Data Measures About Owners
Ford Truck Sales Statistics: U.S. Scale and Recent Trends
Ford’s U.S. sales releases show a large and growing 2025 truck transaction flow. They measure vehicles sold or delivered during the period, not the stock of unique people or households currently owning a Ford truck.
| Period and geography | Ford truck sales | Comparison |
|---|---|---|
| May 2025, United States | 121,354 | Up 11.2% from May 2024 |
| January–May 2025, United States | 528,696 | Up 14.9% from 460,006 |
| April 2025, United States | 116,955 | Up 18.9% from April 2024 |
| January–April 2025, United States | 407,342 | Up 16.1% from 350,863 |
Source: FORD MOTOR COMPANY MAY 2025 U.S. SALES and FORD MOTOR COMPANY APRIL 2025 U.S. SALES.
The May 2025 total represented 121,354 of Ford’s 220,959 U.S. vehicles sold that month. Through May, trucks represented 528,696 of Ford’s 930,925 U.S. vehicles sold; these are sales-mix observations, not owner demographic shares.
Earlier results show why a single month should not be treated as a long-term owner trend. Ford sold 85,175 trucks in February 2024, up 1.4% from February 2023, while January–February 2024 truck sales reached 165,901, also up 1.4% from 163,587.
Source: FORD MOTOR COMPANY FEBRUARY 2024 U.S. SALES.
Ford reported 2,078,832 total U.S. vehicle sales in calendar 2024, with full-year retail sales up 6%. The total covers all Ford vehicles, while the growth statement concerns retail sales, so neither figure is a current truck-owner count.
F-Series Owner-Base Signals from Sales and Production
F-Series is the strongest sales-based signal in the supplied Ford truck data, but even its leading position remains a transaction ranking rather than an installed owner base.
| F-Series measure | Period | Result |
|---|---|---|
| U.S. sales | May 2025 | 79,817, up 14.9% year over year |
| U.S. sales | January–May 2025 | 342,971, up 19.5% |
| U.S. sales | April 2025 | 72,765, up 12.7% |
| U.S. sales | January–April 2025 | 263,154, up 21.0% |
Source: FORD MOTOR COMPANY MAY 2025 U.S. SALES and FORD MOTOR COMPANY APRIL 2025 U.S. SALES.
The pattern was different in February 2024: F-Series sales were 51,829, down 5.8% from February 2023, and January–February sales were 100,531, down 8.6% from 109,996. Ford’s 2024 release nevertheless said F-Series was America’s best-selling truck for the 48th consecutive year, and reported fourth-quarter 2024 F-Series sales up 21% year over year.
Source: FORD MOTOR COMPANY FEBRUARY 2024 U.S. SALES and U.S. Retail Sales Grow at Double the Industry Pace in 2024, Led by Trucks, Hybrids, Electric Vehicles and Lincoln.
Production supplies a separate scale indicator. Ford’s cited 2023 production table totaled 568,823 units across F-150 and Super Duty lines: 292,082 F-150 units at Kansas City Truck and 276,741 Super Duty units at Kentucky Truck.
Source: 2024 Integrated Sustainability and Financial Report. Production counts are not sales, registrations or owner records.
Ranger and Maverick Owner Growth Data
The Ranger and Maverick figures describe smaller-truck transaction growth in the United States. They may indicate expanding acquisition activity, but they do not reveal unique households, buyer demographics or ownership duration.
- Ranger sales were 6,319 in May 2025, up 34.4% from May 2024; January–May sales reached 28,238, up 157.9% from 10,948.
- Maverick sales were 15,508 in May 2025, up 13.9% year over year; January–May sales reached 73,706, up 13.8% from 64,754.
- Ranger sales were 7,006 in April 2025, up 61.9% from April 2024; January–April sales reached 21,919, up 251.0% from 6,245.
- Maverick sales were 20,183 in April 2025, up 67.1% year over year; January–April sales reached 58,198, up 13.8% from 51,138.
Source for these figures: FORD MOTOR COMPANY MAY 2025 U.S. SALES and FORD MOTOR COMPANY APRIL 2025 U.S. SALES. The Ranger’s very large year-to-date April percentage reflects a low comparison base and product availability or launch timing.
February 2024 provides additional context for Maverick adoption. Sales were 13,262, up 73.4% from February 2023, while January–February sales were 25,705, up 84.7% from 13,920; these transaction gains are not proof that the owner population grew at the same rate.
Source: FORD MOTOR COMPANY FEBRUARY 2024 U.S. SALES.
Electric and Hybrid Ford Truck Adoption Statistics
F-150 Lightning sales show a more mixed recent path than Ford’s broader electrified portfolio. In May 2025, Lightning sales were 1,902, down 41.7% from May 2024, and January–May sales were 10,829, down 17.3% from 13,093.
Source: FORD MOTOR COMPANY MAY 2025 U.S. SALES.
In April 2025, Lightning sales were 1,740, down 16.7% year over year, while January–April sales reached 8,927, down 9.2% from 9,833. By contrast, February 2024 Lightning sales were 2,578, up 93.0% from February 2023, and January–February sales reached 4,836, up 34.3% from 3,600.
Source: FORD MOTOR COMPANY APRIL 2025 U.S. SALES and FORD MOTOR COMPANY FEBRUARY 2024 U.S. SALES.
Ford-wide electrified and hybrid results are broader than truck ownership. In May 2025, Ford sold 29,442 electrified vehicles, up 10.7%, including 22,719 hybrids, up 28.9%; through May, electrified sales reached 131,255, up 18.0%, and hybrid sales reached 97,123, up 31.2%.
The 2024 integrated report said F-Series was the U.S. number-one internal-combustion vehicle, Maverick the number-one hybrid vehicle and F-150 Lightning the number-one EV truck in calendar 2023. These are category rankings, not measures of satisfaction, retention or owner demographics.
Source: 2024 Integrated Sustainability and Financial Report.
Ford Work-Truck, Van and Fleet Ecosystem Statistics
Commercial lines broaden the Ford owner ecosystem beyond pickup households. In the United States from January through May 2025, Ford sold 16,757 E-Series vehicles, down 0.9% from 16,904, and 62,139 Transit vehicles, down 8.8% from 68,164.
In May, E-Series sales were 3,379, down 5.4%, and Transit sales were 15,219, down 4.1%. Ford also reported 4,885 heavy trucks year to date through May 2025, down 8.4% from 5,333; the company’s heavy-truck category is not equivalent to F-Series retail pickups.
Source: FORD MOTOR COMPANY MAY 2025 U.S. SALES.
Ford Pro provides global commercial-ecosystem indicators rather than a pickup-owner census. Ford reported nearly 650,000 paid software subscribers in 2024, up 27% year over year, and about 5.2 million connected commercial vehicles in operation globally, up more than 40% over two years.
Ford’s 2024 report also recorded more than 95,000 paid Ford Pro software subscriptions in Europe and a 10% year-over-year increase in Ford Pro commercial-vehicle sales in Europe in the first half of 2024. At the end of 2023, Ford reported 630,000 paid software subscribers globally, with most using Ford Pro productivity tools.
Sources: Helping Build a Better World: 2025 Integrated Sustainability and Financial Report and 2024 Integrated Sustainability and Financial Report. Subscribers can represent commercial customers or software users, not unique truck owners.
What Ford Truck Sales Data Measures About Owners
Sales and production are flows. They can include retail, fleet, replacement, repeat, lease and other transactions, while used-vehicle ownership and vehicles retained from earlier periods are not captured consistently in the cited tables.
The most defensible interpretation is therefore directional: 2025 U.S. Ford truck sales were higher than the comparable 2024 periods, F-Series remained a major scale signal, Ranger and Maverick showed strong transaction growth, and Lightning’s recent sales were lower than the comparable 2024 periods. None of those statements identifies the number of current owners.
The same distinction applies to Ford-wide context. Ford reported 191,517 internal-combustion vehicles sold in May 2025, up 17.2%, and 799,670 year to date, up 4.3%; it sold 94,595 SUVs in May, up 25.0%, and 382,920 year to date, down 2.8%.
These categories include non-truck vehicles and should not be labeled Ford truck owners.
Source: FORD MOTOR COMPANY MAY 2025 U.S. SALES.
For further context, Ford sold 208,675 total vehicles in April 2025, up 16.2%, and 709,966 year to date, up 3.2%; in February 2024, it sold 174,192 total vehicles, up 10.5%, and 326,809 year to date, up 7.5%. These totals are useful for understanding the company’s overall sales environment, but they cannot be converted into unique Ford truck owners.
Sources: FORD MOTOR COMPANY APRIL 2025 U.S. SALES and FORD MOTOR COMPANY FEBRUARY 2024 U.S. SALES.